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Case study

Innovation PEI

20+ years of sustained economic impact through investment attraction, job creation, and trade growth

Overview

Client Context

Innovation PEI is the Province of Prince Edward Island’s economic development agency, responsible for foreign direct investment (FDI), trade development, and sectoral growth. Operating in a small jurisdiction with limited resources, the agency’s mandate has been to help the Island punch above its weight by attracting investment, creating jobs, and expanding export activity across priority sectors.

The Mandate

Innovation PEI has engaged Healy Consulting & Advisory over a period spanning 20+ years to support both inbound economic development (FDI) and outbound trade. The remit has included sector strategy, investment attraction, trade mission design and execution, and hands-on delivery support, functioning not as an episodic advisor, but as a trusted external partner supporting real economic outcomes over multiple mandates and political cycles.

”Mark has worked with us for over 20 years, across successive governments, leadership teams, and economic cycles. The longevity of the relationship reflects a high degree of trust and institutional memory. They operate effectively at the intersection of government, industry, and international markets. IPEI continues to engage Mark and his team because they understand both the public-sector mandate and the realities of private-sector decision-making, and are able to deliver real outcomes consistently over time.

Brad MixSenior Director, Business Attraction

Millions of dollars in new and incremental tax revenue generated through investment attraction and business expansion

The Work

  • Long-term advisory and delivery partnership working with agency leadership, senior public servants, and ministers
  • Development of the Island Prosperity Roadmap, identifying priority sectors for focused investment, including Financial Services, Biotechnology, Aerospace, Oceans & Fisheries, and Tourism
  • Advisory support on tax holidays, incentives, and labour rebate programs to improve investment competitiveness
  • Design and execution of more than 50 FDI initiatives and 20 multi-sector trade missions, including full logistics, BD meeting setup, company preparation, and follow-through
  • Direct engagement with Canadian and international companies to support nearshoring, expansion, and export development

The work consistently bridged public-sector objectives with private-sector execution: translating policy intent into credible investment and trade activity.

Outcomes

Over the course of the relationship, the work contributed to durable, real-world economic impact for Prince Edward Island:

  • Millions of dollars in new and incremental tax revenue generated through investment attraction and business expansion
  • Dozens of companies recruited or supported, creating and sustaining jobs across the Island
  • A repeatable model for economic development that has enabled PEI to punch above its weight despite jurisdictional scale
  • Successful execution of 70+ FDI and trade missions, spanning multiple sectors and geographies
  • Increased export readiness and market access for Island-based companies through targeted, well-structured trade activity
  • Visible, lasting economic presence, with companies recruited or supported establishing a long-term footprint in the province